About Us

Since 1978, Fashion World Ent., Inc,. has been dedicated to manufacturing high-quality hairpieces, hair extensions and wigs that inspire individuals to express their personalities, gain self-confidence and enrich their lives. Family-owned and locally operated in Chicago, Illinois, our reach and impact are always growing through our international network of professional stylists and over 2000 specialty stores and online retailers. For over four decades, Fashion World has focused on continuous improvement and environmental sustainability, making positive changes to our hair creation processes and hoping to inspire others to do the same.

  • Who We Are?

    Fashion World Ent. is dedicated to creating high-quality hairpieces and extensions that empower self-expression and confidence while promoting sustainability.

Hair Industry Leader For Over 40 Years

We're always focused on improving our products, work standards, communities and environment.

"Working closely with distributors and stylists from all over the world gives us a unique point of view that is shaped by their constant feedback and recommendations. Through this collaborative effort, we develop new styles, wefts and colors together, essentially creating a better experience for our stylists and clients, while enhancing our craft. Our growing professional network is made up of amazing people who share our values of empathy, kindness and support. They help us promote positive changes in any way we can and show what's possible with the power of hair."

— Alex Hong, Vice President

Our Mission

We strive to bring hair professionals and their customers all over the world the highest quality hair and experience by adhering to eco-friendly processes and building strong relationships with our network.

At Fashion World, we believe that our core values are built on honesty, innovation and commitment to doing what’s best as a whole. We focus on building the best relationships that we can with our customers, business partners and community.

Core Value:

• We fight for the good of people and our environment by actively combating the problems that exist in the hair industry.

• We value every individual in our network, whether an educator, a stylist, a distributor or a member from the shipping crew or internal team.

• We believe in being open-minded and transparent, so that we can embrace creativity and feedback to better ourselves and our products for our community.

• We strive for innovation to bring our consumers new products based on their needs.

• We focus on preserving the outstanding quality of our products.